Dr. Muhammad Mohsin Butt

Professor


Muhammad Mohsin Butt is currently working as a Professor of Marketing at Air University Islamabad. He has more than 19 years of work experience in industry, teaching and research. He completed his PhD in marketing from University Malaysia Sarawak on a full scholarship in 2010. He has extensive experience of teaching at different universities such as International Islamic University, The University of Nottingham Malaysia Campus and Curtin University of Technology Malaysia Campus.

He has extensively published in world class journals in business, such as International Marketing Review, European Journal of Marketing, Journal of Business Ethics, Business Strategy and the Environment and Studies in Higher Education. His areas of research include halal branding, brand equity, ethnic marketing and service quality/financial service marketing.


Wilkins, Butt, Sham and Perz (Accepted), Product standardization in the food service industry: consumer attitudes to halal, Journal of Strategic Marketing (ESCI indexed, ABS LIST Grade 2, ABDC LIST, A, Scopus Indexed) Butt, Ameen, Dilip and Ernest (Accepted), Religious Symbolism in financial service advertisements, Journal of Islamic Marketing (ESCI indexed, ABDC LIST, C, Scopus Indexed) Heffernan, Wilkins and Butt (Accepted) The Effects of Reputation, Trust and Consumer-Company Identification in International Alliances and Partnership, International Journal of Educational Management (ESCI indexed, ABDC LIST, B, Scopus Indexed) Wilkins, Butt and Heffernan (Accepted), Antecedents of consumers’ cognitive dissonance and satisfaction with co-branded services, Journal of Marketing for Higher Education (ABS LIST Grade 1, Scopus indexed, ABDC LIST, C). Butt, Rose, Wilkins and Junaid (Accepted), MNCs and religious influences in global markets: Drivers of consumer-based halal brand equity, International Marketing Review (SSCI Indexed, Impact factor 1.588, Scopus Indexed, ABS LIST Grade 3, ABDC LIST, A). Wilkins, Butt and Heffernan (Online first), Dual consumer-organisation identification in international alliances and partnerships: consumers’ supportive intentions toward local and foreign firms. Journal of Strategic Marketing (ESCI indexed, ABS LIST Grade 2, ABDC LIST, A, Scopus Indexed) Wilkins, Butt and Carrie (online first), The effects of employee commitment on employee in-role behaviours, extra-role behaviours and turnover intentions in transnational higher education, Journal of Studies in International Education (SSCI Indexed, Impact factor 1.066, Scopus indexed). Butt, Alia, Sadia, Khong, Ong & Ng (Online first), Managing Green Brand Equity: Integrating Behavioural and Branding Oriented Approaches, Business Strategy and the Environment (SSCI Indexed, Impact factor 3.47, Scopus indexed, ABS LIST Grade 3, ABDC LIST, B). Mei, Butt, Wilkins, Ong (2016), Country of origin and country of service delivery effects in TNHE: international branch campuses from developed and developing nations, Journal of Marketing for Higher Education, Vol. 26 (1), 86-102 (ABS LIST Grade 1, Scopus indexed, ABDC LIST, C). Wilkins, Beckenuyte and Butt (2016), Consumers’ behavioural intentions after experiencing deception or cognitive dissonance caused by deceptive packaging, package downsizing or slack filling, European Journal of Marketing, Vol.50 (1/2), 213-235 (SSCI Indexed, Impact factor 1.088, Scopus indexed, ABS LIST Grade 3, ABDC LIST, A*). Wilkins, Butt, Daniel and Melodena (2015), The effects of social identification and organizational identification on student commitment, achievement and satisfaction in management education, Studies in Higher Education 1-21 (SSCI Indexed, Impact factor 1.222, Scopus indexed, ABS LIST Grade 3, ABDC LIST, A). Ng, Butt, Khong and Ong (2013), Antecedents of green brand Equity: An integrated approach, Journal of Business Ethics, Vol.121 (2), 203-215 (SSCI Indexed, Impact factor 1.837, Scopus indexed, ABS LIST Grade 3, ABDC LIST, A). Butt, Jahanzeb and Fatima (2013), How service quality influence brand equity: The dual mediating role of perceived value and corporate credibility, International Journal of Bank Marketing, Vol. 31(2), 126-141. (All authors equally contributed) (SSCI Indexed, Scopus indexed, ABS LIST Grade 1, ABDC LIST, B). Butt & Aftab (2013), Incorporating attitude towards Halal banking in an integrated service quality, satisfaction, trust and loyalty model of online Islamic Banking, International Journal of Bank Marketing, Vol. 31(1), 6-23 (SSCI Indexed, Scopus indexed, ABS LIST Grade 1, ABDC LIST, B). Shamim & Butt (2013), A critical model of brand experience consequences, Asia Pacific Journal of Marketing and Logistic, Vol. 25(1), 102-117 (SSCI Indexed, Scopus indexed, ABDC LIST, B). Ahmad & Butt (2012), Can after sale service generate brand equity, Marketing Intelligence and Planning, Vol. 30 (3), 307-323 (SSCI Indexed, Scopus indexed, ABS LIST Grade 1, ABDC LIST, A). Butt & De-run (2012), Can ethnically targeted advertisement work for Malay adolescents: The moderating role of ethnic Identity strength, Asian Academy of Management Journal, Vol. 17(1), 13-39 (ESCI indexed, Scopus indexed, ABDC LIST, C). Tahira, Butt, De-run & Ramay (2012), Measuring E service quality of Pakistani banks, International Journal of Economics and Business Research, Vol. 4 (5), 577-589 (Scopus indexed, ABDC LIST, C). Mukhtar & Butt (2012), Intentions to choose Halal products: The role of religiosity, Journal of Islamic Marketing, Vol. 3(2), 108-120 (ESCI indexed, Scopus indexed, ABDC LIST, C). Butt & De-run (2011), Do target and non-target ethnic group adolescents process advertisements differently? Australasian Marketing Journal, Vol. 19 (2), 77-84 (ESCI indexed, Scopus indexed, ABS LIST Grade 1, ABDC LIST, B). Butt & De-run (2010), Private healthcare quality: A SERVQUAL model application, International Journal of Health Care Quality Assurance, Vol. 23(7), 658-673 (ESCI Indexed, Scopus indexed, ABS LIST Grade 1, ABDC LIST, B). Butt & De-run (2010), Ethnic advertisement: Adolescents attitude towards target /non target advertisement, Young Cconsumers, Vol. 11(3), 189-203 (ESCI indexed, Scopus indexed, ABS LIST Grade 1, ABDC LIST, B). De-run, Butt and Fam (2010), Attitude towards offensive advertisement, Malaysian Muslims view, Journal of Islamic Marketing, Vol. 1(1), 25-36 (ESCI indexed, Scopus indexed, ABDC LIST, C). De-run & Butt (2010), Influence of role models on young adults purchasing decision, Kemanusiaan, Vol. 15(June), 70-81. Butt & De-run (2009), Modelling customer satisfaction in cellular phone services, Kemanusiaan, Vol. 13(June), 79-93. Butt & De-run (2008), Measuring Pakistani cellular mobile customer satisfaction, The ICAFI Journal of Services Marketing, Vol. 6(1), 40-50. Case Studies
Butt & Ramay (2007), Playing with the Elephant’s; A case study in the area of ethics and social compliance. ECCH London.
Book Chapter
Norzaidahwati, De Run, Butt & Ching (2008) Private Health Care Service An Application of SERVQUAL Model: Views of Malay Ethnic Groups In Customer satisfaction and service quality: challenges and issues in Malaysia, Univision Press Sdn. Bhd., Kuala Lumpur ISBN 978-983-52-0697-9

Butt (2006) Business Practices Islamic Roots and Cultural Dilemma, Explorations in Management Thoughts - A Festschrift Honouring Prof. Ishwar Dayal, Ane Books India, pp 245-254
Monograph
Butt (2011) Ethnic Advertising: Beyond Minority Groups, VDM Germany.
Edited Book

Mammon, Dilip and Butt
0.(2017) Advances in Islamic Finance, Marketing, and Management: An Asian Perspective Emerald Publishing
List of research work currently under consideration for publication Wilkins, Butt and Carrie, The role of organizational identification in MNEs: employee satisfaction, extra-role behaviours and turnover intentions at home country and foreign subsidiaries, Journal of Higher Education Policy and Management. Butt, Ameen, Dilip and Ernest, Religious Symbolism in financial service advertisements, Journal of Islamic Marketing (accepted with minor correction). Wilkins, Butt, Sham and Perz, The acceptance among 'out group' consumers of religious marketing: The case of non-Muslims and halal food. Appetite. Wilkins, Butt, Sham and Perz, Product standardization in the food service industry: consumer attitudes to halal, Journal of Strategic Marketing (accepted with minor correction). List of research work appeared in international conference Wilkins, Butt and Heffernan (2017) Partner evaluation in international alliances: The role of consumer-organization identification" The Academy of International Business Annual Meeting Dubai. Wilkins, Butt and Annabi (2017) The role of organizational identification in MNEs: Employee satisfaction and behavioral intentions at home country and foreign subsidiaries” The Academy of International Business Annual Meeting Dubai. Wilkins, Butt, Daniel and Melodena (2014). The effects of social identification and organizational identification on student commitment, achievement and satisfaction in management education, Academy of Marketing conference Bournemouth UK. De-run, Butt and Fam (2009) Malaysian Muslims Perception of Controversial Advertisement: The Case of Religiosity. Australia and New Zealand Marketing Academy Conference (ANZMAC) 2009 Butt and De run (2008) How Adolescents form Attitude towards Ethnic Advertisement: A Conceptual Frame Work for Target /Non Target Groups. International Postgraduate Colloquium 2nd December 2008 Putrajaya Kula Lumpur De-run, Butt and Ching (2008) Malay Views of Private Doctor Services. The 6th International Malaysian Studies Conference, 5-7 August 2008, Persatuan Sains Sosial Malaysia. Butt & Ernest (2007) Ethnic Self Identity, Culturally Embedded Advertisement and its Effects on Targeted and Non Targeted Groups: A Cross Cultural Research of Malaysian and Pakistani Adolescents, Conference proceeding at the 2nd Asia Pacific International Marketing Conference University Malaysia Sarawak.

Awards and Achievements
Best Researcher Award (2011-2013), Nottingham University Business School: The University of Nottingham Malaysia Campus.
Emerald Literati Network 2011 Outstanding Paper Award.
UNIMAS Postgraduate Scholarship for PhD.
Top position in IRCA accredited lead auditor course by IQCS.
Dean Merit List, 1999, Institute of Leadership and Management.
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