Mr. Qaiser Janjua

Assistant Professor

Ext: 266

qaiser.janjua@mail.au.edu.pk


Qaiser Janjua is PhD (Mktg) Candidate, MBA (SFU Canada and QAU), with more than thirteen years of experience in marketing, having a solid record and ability to work in teams and produce results. After his first MBA from Quaid-i-Azam University Islamabad in early 2000, Mr. Janjua spent quite a while in marketing related to aerospace and defense industry. He participated in the first ever defense exhibition of Pakistan, IDEAS 2000 held in Karachi and Sonmiani. He also successfully led his marketing team to Defendory 2000 (Athens), SLAF Aviation Display 2001 (Colombo), and IDEF 2001 (Ankara). He also had a brief stint in the sales and marketing of earthmoving equipment and was involved in EU rehabilitative projects in Pakistan.

After his MBA from SFU, where he also had a great teaching experience as a TA, he moved to the academia in 2009 by joining Air University as Assistant Professor of Marketing. Mr. Janjua uses case method of teaching and has to his credit several triumphs from highly acclaimed business contests in the country including; Discover NUST Business Plan Competition 2012 (Finalist), LUMS Marketing Colloquium and Synergies 2012-2015 (Winner Entopia 2013, Runner-up Business Case Competition 2013), IBA INVENT Entrepreneurial Challenge 2013 (1st Runner-up; 1 lac prize), NASCON 2014-2015 (1st Runner-up 2015), Case Business School (Runner-up 2015).

He also offered an entirely new pedagogical orientation to the faculty of administrative sciences and laid the foundation of a new business school, branded it with a new name of Air University School of Management-AUSOM which was officially approved by the Chairman BOG in June 2015.

Mr. Janjua also acts as an active member of Faculty Board of Studies and CAC in designing the BBA and MBA curriculum, teaching methodologies and addressing academic issues. He is also involved in developing the original curriculum and contents for the first ever MS/PhD programs launched in 2011 at AUSOM. His course ‘Analyses and Strategies in Emerging Markets’ was selected among the top six courses to be considered in the NBEAC Conference 2017 under ‘Stories of Indigenization’ category.

Apart from teaching and pedagogy, Mr. Janjua has been actively involved in research. He is one of the founding editors of Journal of Business and Economics (JBE) being published by the Air University since 2009 – which is an X category journal in the HEC classification. He along with his team have been awarded with crest and cash reward in the 6th Convocation Ceremony for their contribution in making the JBE a journal of repute.

He has published on some key areas of marketing and his thesis is also about academia. He also reviews research articles from prestigious AMA journals and has frequent invites from local journals as well.


“Brand Extensions: What Works and What Doesn’t,” Journal of Business and Economics, ISSN: 2075-6909 Jan-Jun 2009 (HEC Recognized Y Category) “Impact of Internal Marketing and the moderating role of Organizational Culture on Nurse Job Satisfaction,” Journal of Business and Economics, ISSN: 2075-6909 Jun-Dec 2014. (HEC Recognized Y Category) “Analyzing the Impact of Factors Affecting Consumer Innovativeness in Fashion Clothing and Role of Morning Shows TV as an Intervening Variable,” Journal of Fashion, Design and Technology, Taylor and Francis, October 2015. “Service Quality Customer Loyalty Chain in Business Schools of Pakistan: A Multivariate Approach.” Global Management Journal for Academic and Corporate Studies, 6 (2), 2016. (HEC Recognized Y Category) “Consumer Responses towards Service Failures: A Qualitative Study.” Submitted to Qualitative Report and under review. “Factors affecting Consumer Evaluation of Brand Extensions in Similar and Dissimilar Product Categories,” working paper Seminars/Workshops “Annual Entrepreneurship Conference LCL, 2012,” Organized by EDI on 22nd Oct, 2012, sponsored by HEC “Innovation and Entrepreneurship.” A five-day intensive training organized by OIC Committee on Scientific and Technological Cooperation (Comstech), Nov-12-16, 2012-sponsored by IDB Saudi Arabia “Big Data: Can You Seize the Opportunity?” Webinar organized by Harvard Business Review, 30th January 2012. “Challenges of Higher Education,” Guest Lecture by Pro-Vice Chancellor York St, John Univ. UK, held at Bahria University, 15th Feb, 2013 “First South Asia Media Summit,” organized by APNS “Power of Social Media,” organized by SME Business Support Fund, 8th March 2013 “One day workshop on Developing Business Plans for HEI’s,” Organized by World Bank through L&I Division, HEC "Literature Searching Techniques, Developing Literature Review and Data Analysis for Researcher," webinar organized by RCTD on 26-27 June, 2013 “Future’s Thinking,” A Five-day intensive training organized by OIC Committee on Scientific and Technological Cooperation (Comstech), August 26-30, 2013-sponsored by IDB Saudi Arabia Participated as a member of Reception Committee, “International Conference and Simulation (ICOMS 2013),” Air University Islamabad. Arranged a participated training on digital marketing titled “Growth Hacking through Digital Marketing,” February, 2017. “Annual Entrepreneurship Conference LCL, 2012,” Organized by EDI on 22nd Oct, 2012, sponsored by HEC

Key Courses
Principles of Marketing
Marketing Management
Strategic Marketing
Analysis and Strategies in Emerging Markets
Consumer Behavior
Advertising and Event Management
Sales Management
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By Web Team AU