Department of Business Studies, AUSOM, organized a guest speaker session under the supervision of Dr. Shaista Nasir. Ms. Shazia Gulzar, Content Lead, Hype Advertising Agency was the guest speaker of the session. Ms. Shazia Gulzar started the session by underlining the unethical practices in advertising like, false pricing, unfair means, celebrity endorsements, targeting children etc. She also added that companies producing and advertising their products/services unethically don’t survive long. Students found this session very interactive and insightful. At the end of the session, Dr. Mueen Zafar, Dean, AUSOM had an interaction with the students. He presented a souvenir to Ms. Shazia Gulzar and acknowledged the guest speaker for delivering a useful session.

Department of Business Studies, AUSOM, organized a guest speaker session under the supervision of Dr. Shaista Nasir. Ms. Shazia Gulzar, Content Lead, Hype Advertising Agency was the guest speaker of the session. Ms. Shazia Gulzar started the session by underlining the unethical practices in advertising like, false pricing, unfair means, celebrity endorsements, targeting children etc. She also added that companies producing and advertising their products/services unethically don’t survive long. Students found this session very interactive and insightful. At the end of the session, Dr. Mueen Zafar, Dean, AUSOM had an interaction with the students. He presented a souvenir to Ms. Shazia Gulzar and acknowledged the guest speaker for delivering a useful session.

Department of Business Studies, AUSOM, organized a guest speaker session under the supervision of Dr. Shaista Nasir. Ms. Shazia Gulzar, Content Lead, Hype Advertising Agency was the guest speaker of the session. Ms. Shazia Gulzar started the session by underlining the unethical practices in advertising like, false pricing, unfair means, celebrity endorsements, targeting children etc. She also added that companies producing and advertising their products/services unethically don’t survive long. Students found this session very interactive and insightful. At the end of the session, Dr. Mueen Zafar, Dean, AUSOM had an interaction with the students. He presented a souvenir to Ms. Shazia Gulzar and acknowledged the guest speaker for delivering a useful session.

Business Studies Department of AUSOM conducted an orientation session for the students of BBA and BSAF under the supervision of Dr. Shaista Nasir. CEO Career Coach Ms. Sameetah Ali was the speaker of the session. She has talked about the importance of self-assessment and career development for the students. The guest shared the current market trends and emphasized on the importance of learning different skills to be market competitive.

Mr Abbas Bilgrami, a renowned and adept copy writer and promotional expert spoke to the students about different aspects of promotional writing and advertising.

The Guest speaker was Ms. Naureen Kanwal.

Talk was very informative and very included hands-on exercises. It was well received by the students who actively took part in discussions.

The Guest speaker was Mr. Muhammjad Huzaifaha (Regional Manager), AA Advisors visited with his team and brief the final year students about admissions, interviews scholarships and VISA to study abroad. They enlightened that they may help students to find a place at a university that is right for them.

The Guest speaker was Mr. Zulqarnain Haider, Vice President of Meezan Bank Ltd.

The speaker enlightened the audience about philosophy, products, practices & global and local perspectives of Islamic finance. Clearing doubts about Islamic Banking & Finance using examples of Islamic products.

The Guest speaker was Ms. Sumbal Kakakhel.

The speaker briefly discussed and highlighted the importance of seven habits and explained students how to implement these habits in our daily life.

The guest speakers Dr. Nasir Hussain, CFO Rockville Group Pakistan and Shams Iqbal, Advocate Supreme Court shared some of the valuable insights about the ethical practices in corporate world and implications of non-compliance faced by corporations around the world.

The speakers highlighted that implementation of rules is yet a nightmare in Pakistan due to which the unethical practices are at peak in business world. Though IFRS and SECP has done a great job in introducing the mandatory disclosure requirements for companies yet there are few areas of improvement where mandatory disclosures and reporting is needed.

The guest speaker Brig. Dr. Fiaz Mahmood Qamar enlighten students on several aspects in service marketing by how hospitality and customer services work side by side for managing the several opportunities and challenges arises in market place and elucidate the concept, characteristics of services, their implications on conceptualization, service design, and service delivery. Customer Service is the New and Ultimate Marketing.

Students were enlightened about current digital marketing opportunities and to offer them platform to implicate it as well. The session was successful and productive. The motivational speaker was Dr. Sheraz.

On 8th December 2022, the students from BBA visited the facilities of Air University’s Business Incubation Center (BIC) located at the 5th Floor of Fazia Medical College. The students were accompanied by Mr. Imran Hameed from the Department of Business Studies. The students were informed about the opportunities, facilities and resources available at the BIC. The students were also motivated to come up with innovative and/or entrepreneurial ideas which can be actualized at the BIC.”

An Industrial Trip to “BAKSH International” was organized by the Department of Business Studies. In corporate to Industrial visit our students of BBA and MBA got a chance to visit BAKSH International’s head office. The Organization aims at valuing the dreams of its customer and came into the market to become the leading real estate firm of Pakistan. BAKSH International’s story started in 2020 with an aim to deliver trust and exceptional real estate services to its customers. The company has a broad vision to believe in dedicated services and revolutionary technology to accelerate the Real Estate Industry through proven systems. The BAKSH leadership aims to reshape the industry that inspires and fulfils your property investment aspirations.

During our visit our students and Faculty got to know the general operations i.e. Practical knowledge of how actually the Organizations work and we were honored enough to meet their managers and respected CEO who aren’t just working for the success of their firm but also contributing mutual efforts to create awareness regarding the relevant Industry so the new comers will have adequate information to set their own boundary in the market.

The event took place on Thursday, December 1st, 2022 from 10:00 am - 2:00 pm.