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Programs Description

Bachelor Programs

The BBA Program is a 48-month full-time program. The program aims to fulfill staffing needs of firms in areas like finance, marketing and human resource management. We will also use case study method as teaching methodology. This Program also prepares the students for admission in graduate programs like MBA and MS.

BBA at a Glance

Courses	Cr. Hrs.
Core (42 courses)	124
Electives(4 courses)	12
Internship	03
BBA Final Year Project/Thesis	03
Total	142

Fact File

Duration Number of Semesters Class Timings	04 years 08 8:30a.m to 4:30p.m

Semester Plan

Semester 1	Semester 2	Semester 3
Financial Accounting I Principles of Management Communication Skills Islamic Studies Pakistan Studies Introduction to Psychology	Financial Accounting II Microeconomics Self Development Skillful Reading and Writing Introduction to Sociology Business Mathematics	Business Ethics Macroeconomics Principles of Marketing Management Information System Business Communication I Business Statistics

Semester 4	Semester 5	Semester 6
Logic & Critical Thinking Pakistan Economy Marketing Management Organizational Behavior Introduction to Business Finance Business Communication II	Managerial Accounting & Cost Control Financial Management Human Resource Management E-Commerce Entrepreneurship Calculus	Decision Making & Negotiation Financial Institutions and Markets Strategic Marketing Project Management Business Law Statistical Inference

Semester 7	Semester 8
Analysis and Strategies for Emerging Markets Operations Management Business Research Methods Tax Management Elective I Elective II	Business Policy and Strategic Management International Business Management Elective III Elective IV Final Project Elective II

Elective Courses

Finance	Marketing	Human Resource Management	Project Management
International Finance Seminar in Finance Security Analysis and Portfolio Management Financial Risk Management Islamic Banking and Finance Financial Statement Analysis Derivative Analysis Financial Restructuring Corporate Finance Investments Corporate Governance Micro Finance and SMEs Rural Finance	Seminar in Marketing Retail Marketing Marketing of Services Consumer Behavior Advertising and Event Management International Marketing New Product development Brand Management Personal Selling Marketing Research Customer Relationship Management Services Marketing	Performance and Compensation Management Training and Development Conflict Management Organizational Design and Development Industrial Relations and Negotiations Corporate Diplomacy Change Management Performance and Career Counseling Management Restructuring and Change Human Resource Development	Project Quality and Risk Management Advanced Topics in Project Management Project Management Information System Procurement and Contract Management

Final Project

The project providing real-world business consulting experience
Student teams to visit firms to understand their operations and issues in connection with actual client firms
Opportunity to apply theoretical foundation in a real-world setting

Summer Internship

Eight-week internship during summer vacations
Opportunity to understand corporate environment

Eligibility Criteria

Minimum 50% marks in F.A/F.Sc., A-Levels or Equivalent
Admission Test and Interview

Bachelor of Science in Accounting and Finance

The AUSOM BS Accounting and Finance program is especially designed for students who are seeking to acquire in depth knowledge of accounting and finance within a broad base of business and management.
This 8-semester program consists of 136 credit-hours. The first two years of study emphasize broad-based education related to accounting, finance, economics, and business management, while the final year of the program focus on advanced courses and specializations in Accounting and Finance.
A summer internship as well as a research project is also an integral part of the program in order to provide candidates with first-hand experience in dealing with real-time business issues.

BSAF at a Glance

Courses	Cr. Hrs.
41 Core Courses 4 Electives Internship Research Project Total	118 12 03 03 136

Fact File

Duration Number of Semesters Class Timings	04 years Number of Semesters 08

Semester Plan

Semester 1	Semester 2	Semester 3
Introduction To Computer Applications Principles of Accounting Principles of Management Communication Skills Islamic Studies Introduction to Business Mathematics & Statistics	Cost Accounting Accounting Information System Financial Accounting Corporate & Business Law Microeconomics Pakistan Studies	Introduction to Psychology Macroeconomics Managerial Accounting Introduction to Business Finance Tax Management Principles of Marketing

Semester 4	Semester 5	Semester 6
Calculus Financial Reporting-I Performance Management & Decision Making Auditing Advanced Taxation Business Communication – I	Inferential Statistics Business Communication – II Business Ethics Fundamentals of Corporate Governance Financial Reporting-II Advanced Audit and Assurance	Operations Management Corporate Governance Strategic Management Financial Management Managerial Economics Commercial Geography

Semester 7	Semester 8
Human Resource Management Organizational Behavior Business Research Methods Elective-I Elective-II Human Resource Management	International Business Entrepreneurship Research Project Elective-III Elective-IV

Elective Courses

Accounting	Finance
Performance Management & Decision Making Advanced Performance Management Strategic Management Accounting & Control Business Analysis & Decision Making	Investments & Capital Markets Islamic Finance Options, Swaps and Futures Corporate Finance Financial Risk Management Corporate Valuation International Finance Security Analysis & Portfolio Management Advanced Corporate Reporting Branch Banking Financial Econometrics Analysis of Financial Statements

Research Project

The project providing real-world business consulting experience
Student teams to visit firms to understand their operations and issues in connection with actual client firms
Opportunity to apply theoretical foundation in a real-world setting

Summer Internship

Eight-week internship during summer vacations
Opportunity to understand corporate environment

Eligibility Criteria

FA/FSc. (Pre-Engg/Pre-Med) I.Com. ICS or equivalent with 50% or more marks.
Admission Test & Interview.

Bachelor of Science in Aviation Management

Program Overview

The program is designed for candidates who aspire Aviation education as well as an opportunity to develop strong business and management skills after their higher-secondary education. The program shall equip candidates with the knowledge of the various aspects of aviation industry both locally and globally and instill strong business acumen for a successful and ever lucrative aviation career.

The Industry

The aviation industry in Pakistan is dramatically growing. There is a remarkable increase in people travelling through air in Pakistan. According to statistics more than 20 million passengers travelled through air in Pakistan in 2017 versus 16 million in 2016. IATA reports compound annual growth rate (CAGR) of 9.9% in passenger traffic growth which is twice the world projections for all other regions.

The bilateral open-skies policy of Civil Aviation Authority (CAA) Pakistan and the CPEC induced development of infrastructure has spurred the international airlines to operate through corridors of the national air space. The international passenger traffic crossed 12 million passengers in Pakistan versus 8 million in 2014 with a CAGR of 7.1%. The Indian and Brazilian domestic markets will grow at 6.9% and 5.4% respectively.

The Growth in air travel is pushing new airport upgrades and new construction in Islamabad, Multan, Sialkot and Gwadar. Islamabad ranks 2nd in Air Passenger Traffic.
There are seven new airlines which have requested for license to start their operations from CAA.
These include

Liberty Air
Go Green Airways
Askari Air Pakistan
United Airways Pakistan
Air Sial
Afeef Zara Airways
Bhoja (under the new name)

There has been a significant growth in Cargo and Freight; 62.5 mT (2017) from 42 mT (2007 globally. Locally, the growth has been 3 times faster than the regional industry which has led to the erection of the largest and fully automated warehouse in Karachi Airport.

Careers in Aviation Industry

More jobs are opening up in Airport Operations, Airline Management, Flight Operations, Air navigation, Cargo and Freight Management, Ticketing and Reservations, Food & Beverages/Catering, Travel and Tourism and other Support Services in Pakistan. Globally there are estimated to be more than 62 million jobs which include almost 10 million aviation direct jobs.

BS Aviation Management at a Glance

4 Years – 8 Semesters
136 Credit Hrs.
25 Aviation Management Courses
20 Business Management Courses
02 Aviation Specializations
08 Week Summer Internship
Final year Project

Final Project

The project provides real-world business consulting experience preferably in aviation industry
Great Opportunity to apply theoretical foundation in a management context.

Summer Internship

Eight-week internship during summer vacations
Opportunity to understand corporate environment

Eligibility Criteria

Minimum 50% marks in intermediate or Equivalent
Admission Test

Program Structure (Tentative)

Semester 1
Financial Accounting-I Principles of Management Communication Skills Pakistan Studies Introduction to Computer Applications Introduction to Psychology

Semester 2
Financial Accounting-II Microeconomics Principles of Marketing Skillful Reading and Writing Business Mathematics Introduction to Sociology

Semester 3
Aviation English Introduction to Aviation Physics Macroeconomics Business Communication (New) Introduction to Business Finance

Semester 4
Business Statistics Organizational Behavior Weather and Meteorology Business Ethics Airport Design and Operations Aircraft General Knowledge

Semester 5
Aeronautical Decision Making Aviation Maintenance Management Human Resource Management Aviation Legislation Introduction to Flight Operations Management of Air Cargo

Semester 6
Aviation Marketing Aviation Security Management Managerial Accounting and Cost Control Islamic Studies Business Research Methods Aviation Economics

Semester 7
Elective 1 Elective 2 Airline Finance Human Factors in Aviation Aviation Policy and Law

Semester 8
Elective 3 Elective 4 Strategic Management in Airlines Tax Management Final Year Project

Electives

	CARGO AND FREIGHT
AM 491 AM 492 AM 493 AM 494 AM 495	Equipment Acquisition & Disposal Transportation and Traffic Management Warehousing and Distribution International Shipping Introduction to ALMS

	FLIGHT AND OPERATIONS
AM 481 AM 482 AM 483 AM 484 AM 485 AM 486	Aircraft Instrumentation and Approach Procedures VFR/IFR Communications Mass and Balance Aircraft Procedures and Systems Management Flight Navigation and Simulation Aero Engines and Propulsion systems

Bachelor of Science in Healthcare Management

The increase in population is increasing the demand for healthcare services and the increase in income level and literacy is further supplementing this demand. With the increase in healthcare services the need to effectively manage the health care facilities and related infrastructure is bound to increase. This will boost the demand for persons who may manage these facilities professionally. Sensing this demand the Air University School of Management is launching BS in Healthcare management.

The program aims to inform and teach:

imparting knowledge required to manage and run large and small hospitals
Provide hands on experience of managing hospitals
Imparting the knowledge of managing and primary health care units
Imparting knowledge of the softwares used in the healthcare industry for managing hospitals and primary healthcare units
Imparting knowledge of e-healthcare

Fact File

Duration Number of Semesters Class Timings	04 years 08 8:30a.m to 4:30p.m

BS HealthCare Management at a Glance

Courses	Cr. Hrs.
Core (42 courses) Tourism & Hospitality courses (23) Electives(4 courses) BBA Final Year Project/Thesis Total	124 12 03 03 142

Semester 1	Semester 2	Semester 3	Semester 4
Communication Skills Islamic Studies Business Mathematics Introduction to Computer Applications Organizational Behavior & Psychology Principles of Management	Skillful Reading & Writing Pakistan Studies Business Statistics Public Relations Fundamentals of Accounting Principles of Marketing	Business Communication-1 Fundamentals of Finance Principles of Health Care Health Care Policy & Management HealthCare Ethics & Values Basic Environmental & Occupational Health Care	Business Communication-1I Primary Health Care Patient Safety Supply Chain in Health Care Hospital Administration Leadership in Health Care

Semester 5	Semester 6	Semester 7	Semester 8
Management Accounting Human Resource Management Health Delivery & Operations Management Health care Management Information System Health Care Marketing Health Care Planning	Consumer Behavior Advertising & Event Management Health Care Inventory Management Health Care Finance Entrepreneurship in Health Care Management Health Care Economics	Business Research Methods (Proposal submission) Project Management Health Care Promotion, Advocacy & Social Mobilization Quality Management in Health care Elective-I Elective-II	Risk Management in Health Care International Health Care Management Final Year Project Elective-III Elective-IV

Electives Courses
Managing Operations in Health Care Organizations Introduction of Public Health Health Care Systems The Legal Environment of Health Care Management Special topics in Health care

Fact File

Duration Number of Semesters Class Timings	04 years 08 8:30a.m to 4:30p.m

Final Project

The project providing real-world business consulting experience
Opportunity to apply theoretical foundation in a real-world setting

Summer Internship

Eight-week internship during summer vacations
Opportunity to understand corporate environment

Eligibility Criteria

Diverse background students are eligible to apply
Minimum 50% marks required in F.A/FSc., A-Levels or Equivalent
Admission test

Bachelor of Tourism & Hospitality Management

Tourism and Hospitality industry is one of the booming industries in Pakistan. Recently, Pakistan has laid great emphasis on promoting this industry both at the domestic level and international level. Air University has been the pioneer in the Islamabad and Rawalpindi region to launch BS in Tourism and Hospitality Program (BSTHM) in 2019. The BSTHM program is a course-based program, which equips the graduating students with fundamental and base-level knowledge of tourism and hospitality industry.

The program aims:

To enhance students’ awareness about the growing importance of the tourism and hospitality industry to our society, nation and the world.
To develop an understanding of the scope of tourism and hospitality products, services and issues.
To develop an understanding of general and specific approaches to activities and operations management in tourism and hospitality industry, such as, food and beverage services, travel and tourism services, events, conventions, mega conferences, and exhibitions.
To enhance self-confidence and the ability to, critically and scientifically, evaluate tourism and hospitality business issues and to develop solutions from ethical, professional, and academic perspectives.
To prepare students to become potential entrepreneurs of the industry.

Fact File

Duration Number of Semesters Class Timings	04 years 08 8:30a.m to 4:30p.m

BS Tourism & Hospitality Management at a Glances

S.NO.	Distribution	Courses	Cr. Hrs.
1	Core Courses	41	121
2	Specialization	4	12
3	Internship	1	0
4	Project	1	3
Total		47	136

BS Tourism and Hospitality Management for Batch Spring 2022 onwards Scheme of Studies

Course Code	Subject Name	Cr. Hrs	Pre-Req
Semester-I
HU 101	Communication Skills	3-0-3
HU 125	Pakistan Studies & Global Perspective	2-0-2
AF 102	Financial Accounting 1	3-0-3
BA 113	Introduction to Computer Applications	3-0-3
PY 110	Introduction to Psychology	3-0-3
BA 151	Principles of Management	3-0-3
Total Credit Hours		17
Semester-II
HU 102	Skillful Reading & Writing	3-0-3	HU 101
HU 124	Islamic Studies & Ethics	2-0-2
MA205	Business Statistics	3-0-3
BA 109	Public Relations	3-0-3
MA104	Business Mathematics	3-0-3
MK101	Principles of Marketing	3-0-3
Total Credit Hours		17
Semester-III
HU 201	Business Communication-I	3-0-3
AF 251	Introduction to Business Finance	3-0-3	HU102
TH 211	Introduction to Tourism & Hospitality	3-0-3
TH 221	Introduction to Archeology	3-0-3
TH 241	Cultural Heritage of Pakistan	3-0-3
TH 231	Hospitality: Concepts & Principles	3-0-3
Total Credit Hours		18
Semester-IV
HU 202	Business Communication-I	3-0-3	HU 201
TH 212	Tourism & Hospitality Laws	3-0-3
TH 201	SMEs (Entrepreneurship)	3-0-3
TH 242	Cultural Tourism	3-0-3
TH 222	Global Destinations	3-0-3
TH 232	Hospitality Operations	3-0-3
Total Credit Hours		18
Semester-V
AF 348	Management Accounting	3-0-3	AF 102
HR 301	Human Resource Management	3-0-3	BA 151
TH 343	Heritage Management	3-0-3	TH 241
TH 361	Tourism: Concepts & Principles	3-0-3
TH 333	Hospitality Management	3-0-3
TH 351	Hotel Management-1 (Front Office)	3-0-3
Total Credit Hours		18
Semester-VI
MK 203	Consumer Behavior	3-0-3
MK 441	Advertising & Event Management	3-0-3
TH 362	Tourism Management & Sustainable Tourism	3-0-3	TH 361
TH 323	Travel & Tour Operations	3-0-3
TH 313	Tourism Marketing	3-0-3	TH 211
TH 352	Hotel Mgt.-II (Housekeeping Operations)	3-0-3
Total Credit Hours		18
	Internship	Compulsory but Non-Credit
Semester-VII
BA 463	Business Research Methods	3-0-3	MA 205
PM 311	Project Management	3-0-3	BA 151
TH 453	Hotel Mgt.-III (Food & Beverages Services)	3-0-3
	Elective-I	3-0-3
	Elective-II	3-0-3
Total Credit Hours		15
Semester-VIII
TH 414	Strategic Management for Tourism & Hospitality	3-0-3	TH 211
TH 454	Hotel Mgt.-IV (Food & Beverages Production)	3-0-3	BA 151
TH 497	Final Year Project	3-0-3
	Elective-III	3-0-3
	Elective-IV	3-0-3
Total Credit Hours		15
Grand Total		136

Electives Courses		CH
Semester 7	Tourism Policy & Planning	3
Semester 7	Destination Branding	3
Semester 7	Sports and Adventure Tourism	3
Semester 7	Culture Resource Management	3
Semester 7	Eco Tourism	3
Semester 8	Eco Tourism	3
Semester 8	Emerging Trends in Tourism and Hospitality	3
Semester 8	Hotel Operations	3
Semester 8	Restaurant Management	3
Semester 8	Culinary Art (2-1-3)	3
Semester 8	Strategic Services Marketing	3

Final Project

Final Year Project (FYP) is mandatory for all the graduating students. The FYP relates to the real-world business or industry examples. Student teams visit firms to understand their operations and issues to apply their theoretical foundation in a real-world setting.

Summer Internship Eight-week internship during summer vacations is mandatory for all the graduating students. This provides the students an opportunity to understand the corporate environment by having real hands-on experiences.
Eligibility Criteria

Minimum 50% marks in F.A/F.Sc., A-Levels or Equivalent
Admission Test and Interview

Master Programs

Master of Business Administration

The AUSOM MBA program exposes students to the diverse areas including Finance, Marketing, Supply chain management and Human Resource Management. With a strong focus on cutting-edge knowledge, the program prepares the students for career with reputable firms. The program also prepares graduates to become entrepreneurs. Designed for managers with the ambition to challenge for greater responsibility and more senior positions, The MBA program provides the right platform to enhance executive capabilities.. AUSOM is using Case method of teaching which is used by top business schools around the world. The program also prepares graduates to become great entrepreneurs.

Specializations

Four (4) Specializations
Marketing Human Recourse Management Finance Supply Chain Management

Fact File

Duration Number of Semesters Class Timings Morning Timing Evening Timing	2 years 04 8:30 a.m to 4:30 p.m 6-9 pm

Semester Plan

Semester 1	Semester 2	Semester 3	Semester 4
Financial Accounting & Reporting Business Math & Stats Business Economics Marketing Management Principles of Management Entrepreneurship & Innovation	Managerial Accounting & Cost Control Financial Management Marketing Strategy HRM & Organizational Behavior Analysis of Pakistani Industries Technology & Operation Management	Advanced Research Methods Elective 1 Elective 2 Subject /Thesis/Project (part 1)	Banking Operations Elective 3 Elective 4 Subject / Project /Thesis (part 2)

Elective Courses

HR Specializations	Finance Specializations	Marketing Specializations	Supply Chain Management Specializations
Change Management Performance & Career Counselling Human Resource Development International Human Resource Management Leadership And Motivation Organizational Development (Od) Staffing And Performance Management Strategic Human Resource Management Talent Management And Retention Training And Development	Commercial Banking & Lending Advanced Financial Statement Cost Accounting Financial Modelling Financial Risk Management International Finance Investments & Portfolio Management Corporate Valuation Performance Management & Decision Making Tax Management	Analysis And Strategies For Emerging Markets Consumer Behavior Digital Marketing Integrated Marketing Communication Marketing For Hospitality And Tourism Strategic Service Marketing Strategic Brand Management Agriculture Marketing	Logistics & Distribution Management Transportation Management Agriculture Food Supply Chain Supply Chain Network Design Quality Management And Lean Thinking Production Planning And Inventory Control Supply Chain Modeling Supply Chain Finance Fundamentals Of Supply Chain Procurement Management

Eligibility Criteria

Minimum 16 years of education in any discipline.
Minimum 2.0/4.00 CGPA or 50% marks in annual system.
Admission Test & Interview.
30 credit hour exemptions for business graduates (based on academic performance and interview).

Master of Business Administration (Evening)

Designed for managers with the ambition to challenge for greater responsibility and more senior positions, the Executive MBA (EMBA) program provides the right platform to enhance executive capabilities. The EMBA program exposes Professionals to the diverse areas including Finance, Marketing and Human Resource Management. AUSOM is using Case method of teaching which is used by top business schools around the world. The program also prepares graduates to become great entrepreneurs

Specializations

Marketing Human Recourse Management Finance Supply Chain Management

Fact File

Duration Number of Semesters Class Timings	2.0 years 04 6-9 pm

Semester Plan

Semester 1	Semester 2	Semester 3	Semester 4
Financial Accounting & Reporting Business Math & Stats Business Economics Marketing Management Principles of Management Entrepreneurship & Innovation	Managerial Accounting & Cost Control Financial Management Marketing Strategy HRM & Organizational Behavior Analysis of Pakistani Industries Technology & Operation Management	Advanced Research Methods Elective 1 Elective 2 Subject /Thesis/Project (part 1)	Banking Operations Elective 3 Elective 4 Subject / Project /Thesis (part 2)

Elective Courses

HR Specializations	Finance Specializations	Marketing Specializations	Supply Chain Management Specializations
Change Management Performance & Career Counselling Human Resource Development International Human Resource Management Leadership And Motivation Organizational Development (Od) Staffing And Performance Management Strategic Human Resource Management Talent Management And Retention Training And Development	Commercial Banking & Lending Advanced Financial Statement Cost Accounting Financial Modelling Financial Risk Management International Finance Investments & Portfolio Management Corporate Valuation Performance Management & Decision Making Tax Management	Analysis And Strategies For Emerging Markets Consumer Behavior Digital Marketing Integrated Marketing Communication International Marketing Marketing For Hospitality And Tourism Strategic Service Marketing Strategic Brand Management Agriculture Marketing	Logistics & Distribution Management Transportation Management Agriculture Food Supply Chain Supply Chain Network Design Quality Management And Lean Thinking Production Planning And Inventory Control Supply Chain Modeling Supply Chain Finance Fundamentals Of Supply Chain Procurement Management

Eligibility Criteria

Minimum three years’ work experience and 16 years of education in any discipline.
Minimum 2.0/4.00 CGPA or 50% marks in annual system.
Admission Test & Interview
30 credit hour exemptions for business graduates (based on academic performance and interview)

Master of Project Management (MSPM)

Project management teaches what activities should ideally be undertaken to successfully complete a project. Project Management is recognized as one of the fastest growing professions.

Program at a Glance

Courses	Cr. Hrs.
6 Core Courses 2 Elective Courses Project/Research Thesis Total	18 06 06 30

Semester Plan

Semester 1	Semester 2	Semester 3
Project Management Essentials PM Financial Management PM Risk & Quality Management Elective I	Advanced Research Techniques PM Information Systems Project Monitoring & Evaluation Elective II	Research Thesis/CBT Projects

Elective Courses
Project Stakeholder Management Project HR & Communications Management Program and Portfolio Management Business Analysis for Project Managers PRINCE2® Methodologies Innovation & Technology Management Decision Support Systems Engineering Management ERP Systems Software/IT Project Management Principles of Supply Chain Management Contract Management & Public Procurement Global Supply Chain Management Analysis of Supply Markets and Supplies Logistic Modeling Marketing Analytics and Modeling Pricing Analytics and Revenue Management

Eligibility Criteria

Minimum 16 years of education, with at least 2.0/4.00 CGPA or equivalent in last-earned degree from HEC Recognized University/Institute.
GRE General / GAT-General Test (with at least 50% score) OR Air University Admission test with 60% marks.
Interview.

Master of Management Sciences (Evening)

Air University School of Management (AUSOM) produces graduates to serve diverse needs of industry and academia. Candidates from across the country are carefully selected and rigorously prepared at AUSOM to serve in the industry or academia.

Specializations

MS Program
Courses Finance Marketing Human Resource Supply Chain Management Thesis

Program at a Glance

Following are core and elective courses (specializations) in MS:

MS Program
Courses Strategic Finance Advanced Research Methods Issues and Challenges in Management International Business Four Electives (Please See list below) Thesis

Fact File

Program Length (MS) Class Timings Evening Timing	1.5 years 6-9 pm (Monday to Friday)

Elective Courses

Human Resource Management	Finance	Marketing	Supply Chain Management
Advanced Topics in Human Resource Management Quantitative Methods in the Applied Behavioural Sciences Strategic HRM: Concepts and Applications Human Capital Management: Acquisition, Development and Retention Knowledge Management & HRIS Legal Systems, Labor Relations, and Regulatory Practices. HR Analytics Staffing and Performance Management Human Resource Development Leadership and Motivational Skills Organizational Development Industrial Psychology and Collective Bargaining Corporate Ethics Labor Laws	Capital Risk Management Basil I & II Venture Capital and Private Equity Global Asset and Wealth Management Financial Theory Dynamic Asset Pricing Theory Empirical Finance SME and Rural Finance Corporate Securities and Regulatory Framework Financial Risk Management International Finance Financial Econometrics Financial Modeling Corporate Valuation Corporate Valuation Investment Analysis and Corporate Portfolio Management Financial Derivatives Islamic Banking and Finance	Behavioral Research in Marketing Marketing Data Mining Marketing Strategy and Management Bayesian Inference: Methods and Applications Quantitative Research in Marketing: Models and Methods Topics in Advertising and Integrated Marketing Communications (IMC) The Psychology of Judgment and Decision Theory Topics in Consumer Behavior Advanced Advertising and Media Planning Sales Management Applied Marketing Analytics Strategic Services Marketing Business to Business Marketing Consumer Behavior Models Strategic Brand Management Culture and Persuasion Marketing Models	Principles of Supply Chain Management Contract Management & Public Procurement Global Supply Chain Management Analysis of Supply Markets and Supplies Logistic Modeling Marketing Analytics and Modeling Pricing Analytics and Revenue Management

Final Projects

The project providing real-world business consulting experience
Student teams to visit firms to understand their operations and issues in connection with actual client firms
Opportunity to apply theoretical foundation in a real-world setting

Eligibility Criteria

Minimum 16 years of education - BBA/BS Accounting and Finance/MPA/M.Com or equivalent
Minimum 2.0/4.00 CGPA OR 50% marks under annual system.
GRE or GAT General (NTS) with at least 50% score OR OR Air University Admission test with 60% marks.
Interview

Master of Business Analytics
The MS Business Analytics is a 33 credit hours program. The breakdown of core and elective courses and total credit hours is given below. Advanced Research Methods course of 3 credit hours is compulsory for all students in the program.

Category or Area Cr. Hrs.

Advanced Research Methods

Core Courses

Specialization / Elective Courses

Research Thesis

Total Credit Hours

03
18
06
06
33

Core Courses
Six core courses have been proposed for this program. The rationale behind having these courses is the requirement of providing complete flavor of descriptive, predictive and prescriptive analytics to students to enable them to apply knowledge and skills gained to any business context and environment. Core courses cover major topics like applied multivariate statistics, business intelligence, predictive analytics, time series analysis, decision models and optimization techniques.
Elective Courses
The elective courses are related to topics like Human Resource (HR) Analytics, Customer Analytics, Marketing Analytics, Operations Analytics and Financial Analytics. Other elective courses will be added to the program.
Reasrch Thesis
This program requires students to undertake research thesis of 06 credit hours to be done over two semester period. Students will have to engage with an organization during the research phase in order to demonstrate successful application of knowledge gained during the coursework to real world business scenarios involving analytical decision making. The thesis will be done individually under supervision of a faculty member.

Category or Area	Cr. Hrs.
Advanced Research Methods Core Courses Specialization / Elective Courses Research Thesis Total Credit Hours	03 18 06 06 33

Ph.D Programs

PhD Management Sciences

The PhD Program at AUSOM has been designed to cater to the needs of candidates who aspire brilliant careers in academia or senior positions in the corporate sectors.

Specializations Offered

Finance Marketing Human Resource Corporate Strategy International Business Management

Program at a Glance

PhD Program
Courses Management Thoughts and Philosophy Advanced Techniques in Data Analysis Modeling in Management Three Electives (Please See list below) Thesis

Fact File

Program Length (MS) Program Length (PhD) Timings	1.5 years 4-6 years 06:00Pm – 09:00Pm

Elective Courses

Human Resource Management	Finance	Marketing	Supply Chain Management
Advanced Topics in Human Resource Management Quantitative Methods in the Applied Behavioural Sciences Strategic HRM: Concepts and Applications Human Capital Management: Acquisition, Development and Retention Knowledge Management & HRIS Legal Systems, Labor Relations, and Regulatory Practices. HR Analytics Staffing and Performance Management Human Resource Development Leadership and Motivational Skills Organizational Development Industrial Psychology and Collective Bargaining Corporate Ethics Labor Laws	Capital Risk Management Basil I & II Venture Capital and Private Equity Global Asset and Wealth Management Financial Theory Dynamic Asset Pricing Theory Empirical Finance SME and Rural Finance Corporate Securities and Regulatory Framework Financial Risk Management International Finance Financial Econometrics Financial Modeling Corporate Valuation Corporate Valuation Investment Analysis and Corporate Portfolio Management Financial Derivatives Islamic Banking and Finance	Behavioral Research in Marketing Marketing Data Mining Marketing Strategy and Management Bayesian Inference: Methods and Applications Quantitative Research in Marketing: Models and Methods Topics in Advertising and Integrated Marketing Communications (IMC) The Psychology of Judgment and Decision Theory Topics in Consumer Behavior Advanced Advertising and Media Planning Sales Management Applied Marketing Analytics Strategic Services Marketing Business to Business Marketing Consumer Behavior Models Strategic Brand Management Culture and Persuasion Marketing Models	Principles of Supply Chain Management Contract Management & Public Procurement Global Supply Chain Management Analysis of Supply Markets and Supplies Logistic Modeling Marketing Analytics and Modeling Pricing Analytics and Revenue Management

Eligibility Criteria

MS/M Phil/ MBA/ Equivalent degree with minimum of 24 Cr Hrs coursework plus 6 Cr Hrs of thesis with CGPA of at least 3.00 (on the scale of 4.00) or first division in annual system.
GRE Subject, GMAT or GAT Subject with at least 60% score OR at least &70% marks in university admission test
Statement of Purpose (approx. 500 – 700 words) mentioning clearly the research interest and background.
Admission Interview

Bachelor Programs

Master Programs

Ph.D Programs

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