MBA

MBA Program at AUSOM is one of the top three case-study intensive programs in Pakistan (LUMS & KSBL also offer case-study intensive Business Education)

This program is based on the idea of continued experiential learning where each student spends significant amount of time in industry under supervision of Practitioners and Academicians.

Students shall earn a certification- e.g., Real Estate Sales & Marketing, after successfully completing the corresponding Elective Course.

MBA at a Glance

Courses

Cr. Hrs.

Core (04 Courses) 12
Electives (04 Courses) 12
MBA Capstone Project/Thesis 06
Total 30

Fact File

MBA (Non-Business Graduates) MBA (Business Graduates)
Duration: 2 Yrs. Duration: 1.5 Yrs.
Semesters: 4. Semesters: 3
Credit Hours: 60 Credit Hours: 30
Core Courses: 14 Core Courses: 4
Electives: 4 Electives: 4
Thesis/Business Capstone Project- I & II/Course Work Thesis/Business Capstone Project- I & II/Course Work

Specializations

Real estate is a dynamic and lucrative industry with ample career opportunities. An MBA in Real Estate Management can significantly enhance your career prospects by opening doors to higher-level positions such as real estate development manager, asset manager, portfolio manager, real estate consultant, or real estate investment analyst. The in-depth knowledge and strategic thinking developed during the MBA program make you a valuable asset to employers in the real estate field. In MBA in Real Estate Management provides you with a comprehensive understanding of the real estate industry, including property development, investment analysis, property valuation, real estate finance, and market dynamics. This specialized knowledge equips you with the skills necessary to navigate the complexities of the real estate sector


MBA Specializations
REAL ESTATE MANAGEMENT
Course Name Corresponding Certification
Real Estate Investments & Valuations Real Estate Investments & Valuations
Real Estate Development
Real Estate Economics
Real Estate Sales &Marketing Real Estate Sales & Marketing
Construction Project Management
Real Estate Law
Facilities Management
Real Estate Capital Markets

An MBA program offers a comprehensive understanding of general business principles, which is crucial for entrepreneurial success. You develop skills in areas such as finance, marketing, operations, strategy, and leadership. This broad business acumen allows you to make informed decisions, develop effective business plans, manage resources, and identify growth opportunities.

An MBA in Entrepreneurship adds credibility and legitimacy to your entrepreneurial endeavors. It demonstrates to potential investors, partners, and customers that you have acquired the necessary knowledge and skills to run a successful business. The degree can enhance your reputation and open doors to opportunities that may not be available to entrepreneurs without formal business education.


MBA Specializations
ENTREPRENEURSHIP
Course Name Corresponding Certification
Digital Entrepreneurship
Social entrepreneurship
Family business Management
MetaVerse Virtual Reality Metaverse: NFT, Web 3.0 & Crypto Investment
Entrepreneurial Finance
SME Management
Entrepreneurial marketing
Innovation Management & Leadership
New Product Development
Corporate Entrepreneurship

The tourism and hospitality industry is inherently global, with travelers and businesses operating across borders. Studying for an MBA in Tourism and Hospitality Management exposes you to a diverse range of cultures, international business practices, and global trends in the industry. This global perspective enhances your ability to navigate cross-cultural challenges, develop international marketing strategies.

Pursuing an MBA in Tourism and Hospitality Management allows you to build a strong network of industry professionals, fellow students, and alumni. This network can provide valuable connections, mentorship, and opportunities for collaboration. The tourism and hospitality industry heavily relies on relationships and partnerships, and a strong network can open doors to new ventures, partnerships, and career advancements.


MBA Specializations
TOURISM & HOSPITALITY MANAGEMENT
Course Name Corresponding Certification
Travel & Tour Operations Travel & Tour Operations
Sports, Events and MICE Tourism Management Sports Tourism Management
Innovations and Technologies in Tourism and Hospitality
Destination Management
Sustainable Tourism
International Tourism Business Management
Tourism Policy Planning

An MBA program offers a comprehensive understanding of general business principles, which is crucial for entrepreneurial success. You develop skills in areas such as finance, marketing, operations, strategy, and leadership. This broad business acumen allows you to make informed decisions, develop effective business plans, manage resources, and identify growth opportunities.

An MBA in Entrepreneurship adds credibility and legitimacy to your entrepreneurial endeavors. It demonstrates to potential investors, partners, and customers that you have acquired the necessary knowledge and skills to run a successful business. The degree can enhance your reputation and open doors to opportunities that may not be available to entrepreneurs without formal business education.


MBA Specializations
ENTREPRENEURSHIP
Course Name Corresponding Certification
Digital Entrepreneurship
Social entrepreneurship
Family business Management
MetaVerse Virtual Reality Metaverse: NFT, Web 3.0 & Crypto Investment
Entrepreneurial Finance
SME Management
Entrepreneurial marketing
Innovation Management & Leadership
New Product Development
Corporate Entrepreneurship

An MBA in Digital Marketing & E-commerce provides you with in-depth knowledge and skills in the rapidly evolving field of digital marketing and e-commerce. You will gain expertise in areas such as social media marketing, search engine optimization (SEO), online advertising, content marketing, data analytics, e-commerce strategies, and customer relationship management (CRM). This specialized knowledge is essential for effectively leveraging digital platforms and technologies to drive business growth and competitive advantage.

Digital marketing and e-commerce have become integral parts of businesses across industries. By pursuing an MBA in Digital Marketing & E-commerce, you enhance your career prospects in various roles, including digital marketing manager, e-commerce manager, social media strategist, digital strategist, marketing analyst, and online business consultant. The program equips you with the skills and strategic thinking required to excel in these positions and adapt to the evolving digital landscape


MBA Specializations
DIGITAL MARKETING & E-COMMERCE
Course Name Corresponding Certification
Digital Marketing Systems Meta Certified Digital Marketing Associate,
Google Digital Marketing Certification
Digital Marketing & Social Media Analytics OMCA Certification for Digital Marketers
Digital Marketing & Social Media Strategy
Search Engine Optimization Google Ads Certification
Digital Leadership
E-Commerce Strategies
Technology Entrepreneurship
Digital Business Strategy: Platforms and Ecosystems
Information Management

The aviation industry is a dynamic and rapidly growing sector with a wide range of career opportunities. By pursuing an MBA in Aviation Management, you enhance your chances of securing senior management positions in airlines, airports, aviation consulting firms, aviation regulatory bodies, and aviation-related organizations. The program equips you with the necessary skills and business acumen to excel in these roles.

An MBA in Aviation Management provides you with specialized knowledge of the aviation industry. You will gain a deep understanding of aviation operations, airline management, airport management, aviation safety and security, aviation economics, and regulatory frameworks. This expertise is crucial for effectively managing and operating businesses in the aviation sector


MBA Specializations
AVIATION MANAGEMENT
Course Name Corresponding Certification
Aviation Systems Management
Airport Planning & Design
Strategic Management in Airlines
Aviation Warehousing & Distribution
Total Quality Mgt in Aviation
Aviation Marketing
Aviation Equipment & Disposal
Aviation Systems Management
Airport Planning & Design

An MBA in Supply Chain Management provides you with comprehensive knowledge of supply chain principles, strategies, and practices. You will gain a deep understanding of areas such as procurement, logistics, inventory management, demand forecasting, supplier management, and supply chain analytics. This knowledge equips you with the skills to optimize supply chain operations, streamline processes, and drive efficiency.

Supply chain management plays a critical role in the success of businesses across industries. By pursuing an MBA in Supply Chain Management, you enhance your career prospects in various roles, such as supply chain manager, operations manager, logistics manager, procurement manager, and demand planner. The program equips you with the skills and knowledge required to excel in these positions and contribute to the strategic growth of organizations.


MBA Specializations
SUPPLY CHAIN MANAGEMENT
Course Name Corresponding Certification
Supply Chain Management Certified Supply Chain Manager®
Environment Social and Governance (ESG) analysis Certified ESG Analyst®
Business Intelligence
Decision Analysis and Management Information System
Quality Management & Lean Thinking Certified Quality Professional®
Supply Chain Network Design
Logistics Modelling
Global Supply Chain Management
Transportation Management
Logistics & Distribution Management
Analysis of Supply Markets & Supplies
Contracts & Procurement Management
Production Planning & Inventory Control
Supply Chain Finance
Agriculture Food Supply Chain
Contemporary Topics in Supply Chain Mgt

An MBA in Human Resource Management provides you with specialized knowledge and skills in managing and developing an organization's most valuable asset – its people. You will gain a deep understanding of human resource functions such as talent acquisition, performance management, employee relations, compensation and benefits, training and development, and organizational behavior. This expertise is essential for effectively managing the human capital of an organization.

Human resource management plays a crucial role in aligning HR strategies with overall business strategies. By pursuing an MBA in Human Resource Management, you develop a strategic mindset and learn to align HR practices with organizational goals. You gain skills in strategic workforce planning, organizational design, change management, and leadership development, enabling you to contribute to the overall success and growth of the organization.


MBA Specializations
HUMAN RESOURCE MANAGEMENT
Course Name Corresponding Certification
Contemporary Topics in Human Resource Management
Strategic HRM: Concepts and Applications
Industrial Psychology and Organizational Behavior
Staffing and Performance Management
Human Resource Development
Organizational Development
Human Capital Management
Development and Retention
Knowledge Management & HRIS
Leadership and Motivational Skills
Legal Systems, Labor Relations, and Regulatory Practices.
Corporate Ethics
Labor Laws
Topics in Conflict and Negotiation Management
Quantitative Research Methods in the Human Resource Management
HR Analytics: Methods and Applications

An MBA in Marketing provides you with in-depth knowledge and skills in the field of marketing. You will gain a deep understanding of marketing strategy, consumer behavior, market research, branding, product development, pricing, distribution, and marketing communications. This expertise is crucial for effectively identifying customer needs, developing competitive marketing strategies, and creating compelling marketing campaigns.

MBA program develops your strategic thinking abilities. By specializing in Marketing, you learn to analyze market trends, identify opportunities, and develop marketing strategies aligned with broader business objectives. You develop skills in market segmentation, targeting, and positioning, enabling you to create marketing plans that effectively reach and engage target customers.


MBA Specializations
MARKETING
Course Name Corresponding Certification
Marketing Strategy and Management
Strategic Services Marketing
International Marketing
Strategies for Emerging Markets
Topics in Advertising and Integrated Marketing Communications (IMC)
Sales Management
Business to Business Marketing
Strategic Brand Management
Integrated Marketing Communications
Marketing in Hospitality and Tourism Industry
Agriculture Marketing
Social Media Advertising
Digital Marketing
The Psychology of Judgment and Decision Theory
Topics in Consumer Behavior
Consumer Behavior Models
Culture and Persuasion
Marketing Models
Attitudes and Persuasion
Distribution & Logistics
Product Innovation & Development
Customer Relationship Management
Behavioral Research in Marketing
Marketing Data Mining
Bayesian Inference: Methods and Applications
Quantitative Research in Marketing: Models and Methods
Applied Marketing Analytics

An MBA in Finance provides you with specialized knowledge and skills in financial management. You will gain a deep understanding of financial analysis, investment management, risk management, corporate finance, financial markets, and financial decision-making. This expertise is crucial for effectively managing and allocating financial resources, making informed investment decisions, and assessing the financial health of organizations.

Finance is a critical function in organizations across industries. By pursuing an MBA in Finance, you enhance your career prospects in various finance roles, such as financial analyst, investment banker, financial manager, risk manager, corporate treasurer, and financial consultant. The program equips you with the skills and knowledge required to excel in these positions and contribute to the financial success and growth of organizations.


MBA Specializations
FINANCE
Course Name Corresponding Certification
Money and Capital Markets
Basil I & II
Corporate Securities and Regulatory Framework
Global Asset and Wealth Management
Financial Theory
Corporate Valuation
Corporate Valuation Investment Analysis and Corporate Portfolio Management
Dynamic Asset Pricing Theory
Financial Risk Management
Financial Derivatives
International Finance
Capital Risk Management
Financial Econometrics
Empirical Finance
Financial Modeling
SME and Rural Finance
Islamic Banking and Finance
Venture Capital and Private Equity


MBA Scheme of Studies (Fall 2022 Onwards)

Business Graduates Stream (1.5 Yrs. /03 Semesters)

1st Semester
Course Code Name of Subject Credit Hours Pre – Req
MS-601 Strategic Finance 3-0-3 -
MS-603 Advanced Research Methods 3-0-3 -
BA-637 HRM & Organizational Behavior 3-0-3 -
MS-782 Strategic Marketing 3-0-3 -
Total Credits Hours 12
2nd Semester
Course Code Name of Subject Credit Hours Pre – Req
XX-7XX Elective I (Specialization) 3-0-3 -
XX-7XX Elective II (Specialization) 3-0-3 -
BA-637 Business Capstone Project-I/Coursework 3-0-3 -
Total Credits Hours 9
3rd Semester
Course Code Name of Subject Credit Hours Pre – Req
XX-7XX Elective III (Specialization) 3-0-3 -
XX-7XX Elective IV (Specialization) 3-0-3 -
BA-799/BA-799 Business Capstone Project II/Coursework/Thesis* 3-0-3/3-0-3/6-0-6 -
Total Credits Hours 9-12
Cumulative Credit Hours 30
* Students opting for Master’s Thesis shall register it in the Last Semester, however, they shall be liable to prepare and defend Thesis Proposal during the Second Last Semester, as per the attached Thesis Timeline.
** Master’s Thesis shall be offered with a single course code (BA-799) in the final semester.

MBA Scheme of Studies (Fall 2022 Onwards)

Non-Business Graduates Stream (02 Yrs. /04 Semesters)

1st Semester
Course Code Name of Subject Credit Hours Pre – Req
BA-551 Principles of Management 3-0-3 -
BA-521 Introduction to Business Finance 3-0-3 -
BA-563 Business Communication 3-0-3 -
BA-603 Financial Accounting & Reporting 3-0-3 -
BA-625 Marketing Management 3-0-3 -
Total Credits Hours 15
2nd Semester
Course Code Name of Subject Credit Hours Pre – Req
MS-601 Strategic Finance 3-0-3 BA-521
MS-602 Advanced Research Methods 3-0-3 -
BA-605 Business Math & Statistics 3-0-3 -
BA-637 HRM & Organizational Behavior 3-0-3 -
MS-782 Strategic Marketing 3-0-3 BA-625
Total Credits Hours 15
3rd Semester
Course Code Name of Subject Credit Hours Pre – Req
BA-615 Business Economics 3-0-3 -
BA-738 Technology & Operations Management 3-0-3 -
XX-7XX Elective I (Specialization) 3-0-3 -
XX-7XX Elective II (Specialization) 3-0-3 -
BA-778 Business Capstone Project-I/Coursework 3-0-3/3-0-3 -
Total Credits Hours 15
4th Semester
Course Code Name of Subject Credit Hours Pre – Req
BA-662 Corporate & Banking Law 3-0-3 -
BA-702 Strategic Management 3-0-3 BA-551
XX-7XX Elective III (Specialization) 3-0-3 -
XX-7XX Elective IV (Specialization) 3-0-3 -
BA-779/BA-799 Business Capstone Project II/Coursework/Thesis* 3-0-3/3-0-3/6-0-6 BA-778 (for Capstone)
Total Credits Hours 15

* Students opting for Master’s Thesis shall register it in the Last Semester, however, they shall be liable to prepare and defend Thesis Proposal during the Second Last Semester, as per the attached Thesis Timeline.
** Master’s Thesis shall be offered with a single course code (BA-799) in the final semester.

Electives

Human Resource Management
HR 713 Contemporary Topics in Human Resource Management
HR 714 Strategic HRM: Concepts and Applications
HR 715 Industrial Psychology and Organizational Behavior
HR 723 Staffing and Performance Management
HR 733 Human Resource Development
HR 734 Organizational Development
HR 743 Human Capital Management
HR 744 Development and Retention
HR 745 Knowledge Management & HRIS
HR 746 Leadership and Motivational Skills
HR 761 Legal Systems, Labor Relations, and Regulatory Practices.
HR 762 Corporate Ethics
HR 763 Labor Laws
HR 764 Topics in Conflict and Negotiation Management
HR 771 Quantitative Research Methods in the Human Resource Management
HR 772 HR Analytics: Methods and Applications
Marketing
MK 710 Marketing Strategy and Management
MK 711 Strategic Services Marketing
MK 712 Industrial Psychology and Organizational Behavior
MK 713 Strategies for Emerging Markets
MK 720 Topics in Advertising and Integrated Marketing Communications (IMC)
MK 721 Sales Management
MK 722 Business to Business Marketing
MK 723 Strategic Brand Management
MK 724 Integrated Marketing Communications
MK 725 Marketing in Hospitality and Tourism Industry
MK 726 Agriculture Marketing
MK 727 Social Media Advertising
MK 728 Digital Marketing
MK 730 The Psychology of Judgment and Decision Theory
MK 736 Topics in Consumer Behavior
MK 732 Consumer Behavior Models
MK 733 Culture and Persuasion
MK 734 Marketing Models
MK 735 Attitudes and Persuasion
MK 740 Distribution & Logistics
MK 750 Product Innovation & Development
MK 760 Behavioral Research in Marketing
MK 771 Marketing Data Mining
MK 772 Bayesian Inference: Methods and Applications
MK 773 Quantitative Research in Marketing: Models and Methods
MK 774 Applied Marketing Analytics
Finance
AF 741 Contemporary Topics in Human Resource Management
AF 741 Strategic HRM: Concepts and Applications
AF 743 Money and Capital Markets
AF 744 Basil I & II
AF 751 Corporate Securities and Regulatory Framework
AF 754 Global Asset and Wealth Management
AF 755 Corporate Valuation Investment Analysis and Corporate Portfolio Management
AF 756 Dynamic Asset Pricing Theory
AF 761 Financial Risk Management
AF 763 Financial Derivatives
AF 765 International Finance
AF 766 Capital Risk Management
AF 772 Financial Econometrics
AF 773 Empirical Finance
AF 774 Financial Modeling
AF 782 SME and Rural Finance
AF 783 Islamic Banking and Finance
AF 784 Venture Capital and Private Equity
Real Estate Management
BA 616 Real Estate Economics
BA 626 Real Estate Sales &Marketing
BA 703 Real Estate Investments & Valuations
BA 704 Real Estate Development
BA 705 Construction Project Management
BA 706 Real Estate Law
BA 707 Facilities Management
BA 708 Real Estate Capital Markets
Real Estate Management
HC 711 Healthcare Operations Management
HC 712 Managing Information in Health Care
HC 713 Skills & Methods of Health Care Negotiation & Conflict Resolution
HC 714 Healthcare Administration
HC 721 Population Health Economics
HC 743 Quality Management & Lean Thinking
HC 751 Healthcare Technology and Policy
HC 761 Marketing, Communications Strategies and Outreach
HC 771 Healthcare Finance and Reimbursement
Tourism & Hospitality Management
TH 711 Trends in Tourism & Hospitality
TH 713 Sports, Events and MICE Tourism Management
TH 714 Innovations and Technologies in Tourism and Hospitality
TH 715 Sustainable Tourism
TH 716 International Tourism Business Management
TH 721 Travel & Tour Operations
TH 733 Destination Management
Entrepreneurship
BA 731 Digital Entrepreneurship
BA 732 Social entrepreneurship
BA 733 Family business Management
BA 734 MetaVerse Virtual Reality
BA 737 Entrepreneurial Finance
BA 739 SME Management
BA 750 Product Innovation & Development
BA 754 Entrepreneurial marketing
BA 756 Innovation Management & Leadership
BA 759 Corporate Entrepreneurship
Digital Marketing & E-commerce
MK 716 Digital Marketing Systems
MK 717 Digital Marketing & Social Media Strategy
MK 718 E-Commerce Strategies
MK 729 Search Engine Optimization
MK 775 Digital Marketing & Social Media Analytics
MK 776 Information Management
Aviation Management
AM 711 Strategic Management in Airlines
AM 713 Aviation Systems Management
AM 731 Airport Planning & Design
AM 743 Aviation Warehousing & Distribution
AM 744 Aviation Equipment & Disposal
AM 753 Total Quality Mgt in Aviation
AM 762 Aviation Marketing
Supply Chain Management
SC 710 Supply Chain Management
SC 712 Global Supply Chain Management
SC 713 Contemporary Topics in Supply Chain Mgt
SC 715 Environment Social and Governance (ESG) analysis
SC 723 Supply Chain Network Design
SC 724 Logistics Modelling
SC 725 Transportation Management
SC 726 Logistics &Distribution Management
SC 732 Business Intelligence
SC 733 Analysis of Supply Markets & Supplies
SC 734 Contracts & Procurement Management
SC 742 Production Planning & Inventory Control
SC 743 Quality Management & Lean Thinking
SC 771 Supply Chain Finance
SC 772 Agriculture Food Supply Chain
SC 774 Decision Analysis and Management Information System

Final Project

The project provides real-world business consulting experience

Student teams visit firms to understand their operations and issues under supervision of faculty member.

Project provides opportunity to apply theoretical and practical knowledge in a real-world setting

Eligibility Criteria

- Minimum 16 years of education in any discipline (includes Engineering, MBBS, Computer Sciences, and Arts etc.)

- AU-GAT(Gen) at least 60% score OR NTS-GAT-A(Gen) at least 50% score or GRE (general) with minimum of 151 score in Quantitative Reasoning, 145 in Verbal Reasoning, and 3.5/6.0 in analytical writing. This must be passed before the date of admission in MS Program.

- Minimum 2.00/4.00 CGPA or 50% marks in annual system

- University Admission Test and Interview

AU need based financial grant

Through this scheme AU funds, in each semester, needy students who face the financial constraints ranging from 25 to 50% of tuition fee discount.