Master of Science in Management Sciences

Introduction

Air University School of Management (AUSOM) produces graduates to serve diverse needs of industry and academia. Candidates from across the country are carefully selected and rigorously prepared at AUSOM to serve in the industry or academia.<

Fact File

  • Program Length (MS)
  • Class Timings
  • Class Timings (Weekend Saturday-Sunday)
  • 1.5 years
  • 05:30 pm-08:30 pm
  • 09:00 am-03:00 pm

Specializations Offered

  • 1. Finance

  • 2. Marketing

  • 3. Human Resource

Semester 1 Semester 2 Semester 3
  • Strategic Finance
  • Topics in Strategic Marketing
  • Elective I
  • Elective II
  • Research Methods & Techniques
  • Issues and Challenges in Management
  • Elective III
  • Elective IV
  • Research Thesis/ Course Work
Human Resource Management Marketing Finance
  • Contemporary Topics in Human Resource Management

  • Strategic HRM: Concepts and Applications

  • Industrial Psychology and Organizational Behavior

  • Staffing and Performance Management

  • Human Resource Development

  • Organizational Development (Od)

  • Human Capital Management

  • Development and Retention

  • Knowledge Management & HRIS

  • Leadership and Motivational Skills

  • Legal Systems, Labor Relations, and Regulatory Practices

  • Corporate Ethics

  • Labor Laws

  • Topics in Conflict and Negotiation Management

  • Quantitative Research Methods in the Human Resource Management

  • HR Analytics: Methods and Applications
  • Marketing Strategy and Management

  • Strategic Services Marketing

  • International Marketing

  • Strategies for Emerging Markets

  • Topics in Advertising and Integrated Marketing Communications (IMC)

  • Sales Management

  • Business to Business Marketing

  • Strategic Brand Management

  • Integrated Marketing Communications

  • Marketing in Hospitality and Tourism Industry

  • Agriculture Marketing

  • Social Media Advertising

  • Digital Marketing

  • The Psychology of Judgment and Decision Theory

  • Topics in Consumer Behavior

  • Consumer Behavior Models

  • Culture and Persuasion

  • Marketing Models

  • Attitudes and Persuasion

  • Distribution & Logistics

  • Product Innovation & Development

  • Customer Relationship Management

  • Behavioral Research in Marketing

  • Marketing Data Mining

  • Bayesian Inference: Methods and Applications

  • Quantitative Research in Marketing: Models and Methods

  • Applied Marketing Analytics
  • Money and Capital Markets

  • Basil I & II

  • Corporate Securities and Regulatory Framework

  • Global Asset and Wealth Management

  • Financial Theory

  • Corporate Valuation

  • Corporate Valuation Investment Analysis and Corporate Portfolio Management

  • Dynamic Asset Pricing Theory

  • Financial Risk Management

  • Financial Derivatives

  • International Finance

  • Capital Risk Management

  • Financial Econometrics

  • Empirical Finance

  • Financial Modeling

  • SME and Rural Finance

  • Islamic Banking and Finance

  • Venture Capital and Private Equity

Eligibility Criteria

 The applicant is required to meet the following eligibility criteria:
  • - A minimum of 16 years of education, with at least a 2.0/4.00 CGPA or equivalent in the last degree earned from a HEC-recognized university/institute.
  • - GRE or GAT General (NTS) with at least 50% score or Air University Admission test with 50% marks.
  • - Applicants with undergraduate degrees from nonbusiness areas may be required to take 6-9 credit hours bridging courses to fulfill pre-requisite deficiencies as determined by the Graduate Admission Committee. The candidate would be required to ‘PASS’ these courses with CGPA 2.00 without failing in any of the subjects.
  • - Bridging courses may be recommended from the following list of courses:
Course Codes
Course Title
Type
Credit Hours
 
Bridging Semester (Deficiency Courses)
 
 
BA-551
Principles of Management
Deficiency
3-0-3
BA-521
Introduction to Business Finance
Deficiency
3-0-3
BA-625
Marketing Management
Deficiency
3-0-3
 
2. As per AU Policy on Award of MS Degree para 6(a) iii, these deficiency courses will be studied in a Zero semester which will not count towards the total duration of the MS program i.e. 1.5 years in the case of MSMGT, therefore a separate entry in the PQR is not required.